Fierce Forward started as a seed of desperation to change my life. It was in 2010 that I hit rock bottom. I was stressed out, super sad and unhappy. I ate and watched reruns of Sex & The City to hide from the pain. One day, I didn't recognize the girl in the mirror anymore. That was my wakeup call. I knew that if I wanted to be happy, I needed to do something about it. I knew I needed to put a fierce face on and have the courage to take one step forward every single day. Attitude and action became my motto which I coined Fierce Forward. 

This mantra became apart of me. I really started to believe in it and with every step forward, I started to believe in myself again.

It wasn't long after I started Fiercing Forward in my life that roadblocks started showing up. That's when I had an idea to wear a bracelet that could be my reminder when it got hard along the way. I designed the first Fierce Forward Jewelry to empower myself and others to be reminded everyday of what we're working towards!

It's been pretty cool to watch something evolve over the years and to be able to put my heart into helping others. I love what I do and I'm so grateful I get to wake up to create and inspire every single day. I want to welcome you to your Fierce Forward journey and if you ever need anything along the way, I'm here ♥︎

xo, Ashley

Working in my shop